You Don’t Need A Digital Strategy, You Need A Digitally Transformed Company

Not a role for one person or department, but for the whole company to embrace if they want to stay relevant and be successful.


Editor’s note:Tom Goodwin is senior vice president of strategy and innovation at Havas Media.

In 2015 it seems foolish to have a digital or mobile strategy, you just need a business strategy for the modern world. Whether it’s Uber reinventing the transportation business, Instagram changing the nature of photography or Netflix disrupting video content, what binds these companies is they brought digital thinking to the very heart of their companies, not just bolted it onto the side.

From Tesla to Instacart, Hotel Tonight to Twitter, BuzzFeed to WhatsApp, every high-growth, high-profit, high-value unicorn was constructed with one thing in mind: the modern world.

These are companies founded in a world of new behaviors, inspired by new technology and liberated by new market dynamics. They have ignored all existing companies in their marketplace, they’ve been propelled into rapid growth unencumbered by the same elements, assets, knowledge, learned behavior…

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Organise Everything with Trello

Perhaps I need to try this out.

K Opoku Asare



Before I met Trello, I used A4 sheets stippled together for planning, organising, writing down todo items etc. over time, the A4 sheets gets lost, soiled or becomes very disorganised and I mostly cannot make meaning from what I wrote in my own handwriting.  and I loose a great deal of brainstorms, procedure and memory with that.

Now Comes Trello

Trello is the free, flexible, and visual way to organize anything with anyone.
Drop the lengthy email threads, out-of-date spreadsheets, no-longer-so-sticky notes, and clunky software for managing your projects.
Trello lets you see everything about your project in a single glance.

Trello is simple on the surface, but cards have everything you need to get stuff done. Post comments for instant feedback. Upload files from your computer, Google Drive, Dropbox, Box, and OneDrive. Add checklists, labels, due dates, and more. Notifications make sure you always know when important…

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Simple Travel Checklist App I Use for All Trips

I would recommend the travel checklist app. I like the simplicity of it and the ability to edit what’s on the list and customise it with your own items. I reuse this list with edits each time I travel. This app is not fancy but illustrates that simple is great. And the best part – it was free when I downloaded it.

This is what it looks like at the Apple App Store:


Part of my list which I customised: