Brands are using social media more than ever, and users are ignoring them more than ever

People on social media want a real connection so it’s not surprising that ads are being ignored.


In recent months, it feels like the advertising world’s worst fears have erupted into a full-blown panic. Use of ad blockers is running rampant (last week, Howard Stern introduced ad blockers to a whole new mainstream audience). Click fraud is even more rampant. Fears of cord cutting have finally begun to affect media stocks. And the ad money simply isn’t following the readers to mobile devices.

Social media has positioned itself as the savior to these problems, because ads on Facebook, Twitter, Instagram and Pinterest mimic the activity that regular users are already doing – they just happen to be sponsored. The ads are meant to fit in organically, and so people engage with them more. More importantly, brands pay more for that engagement.

But a new study shows that, ten years into the social media phenomenon, the noise has increased, but engagement has decreased.

According to Forrester…

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What Amazon’s workplace controversy says about the future of work

Glad a brute work culture is not the way of the future.


This week, a New YorkTimes profile of Amazon’s [fortune-stock symbol=”AMZN”] treatment of employees has provoked a debate about the future of the workplace.

The article claims that Amazon’s professional employees are well paid and work on world-changing projects, but are pushed to the breaking point in a survival-of-the-fittest climate where they tend to burn out and leave quickly.

Readers, including Amazon CEO Jeff Bezos, say they are appalled by the anecdotes of insensitivity in the Times report. But the controversy has raised the possibility that the underlying business model portrayed in the article is legitimate or perhaps inevitable. The Times article quotes an ex-Amazon employee who says CEO Jeff Bezos has envisioned a “new workplace: fluid but tough, with employees staying only a short time and employers demanding the maximum.”

Is this kind of harsh, hyper-competitive management style the way to lead a company in the 21st century…

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Donald Trump says Heidi Klum is ‘no longer a ten’ and she responds in the perfect way


heidi Klum 2 (Picture: Heidi Klum Instagram)

As we all know, every woman in the world is desperate for Donald Trump to rate their physical appearance.

So Heidi Klum must have been crying into her pillow when she learned that the politician would no longer score her a ten in the looks department.

But bravely, after overcoming the grief of his assessment (disclaimer: we’re being ever so slightly sarcastic), Heidi has dusted herself down and responded in an amazing way.

Taking to Instagram, Heidi uploaded this video – and we adore her for it:

Trump had made his comments about Heidi ‘sadly no longer being a ten’ to the New York Times and Klum’s video shows a man wearing a Trump mask tearing off her ’10’ T-shirt and exposing her as a mere 9.99.

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8 Tech Skills Entrepreneurs Need To Succeed| By |Sarah Landrum


shutterstock_115269895There’s no denying, entrepreneurs – or those aspiring to be – must retain as much knowledge as they possibly can and they must also continue to grow it. That’s because, in order to be successful in any market, you’ll need to hone your skills, knowledge and be vigilant in your work.

That’s why, in addition to knowing your business, employees and various strategies for success, you must also know how to use all the tools at your disposal. These days, those tools are mostly composed of modern tech and software.

You don’t have to be a techie at heart to be a successful entrepreneur, but there are several forms of technology that you will need to understand – and know how to use appropriately – to stay afloat. This rule can also apply to many job-seekers and business professionals looking to enter a high-profile market. At the very least, adding…

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This guy claims he’s never had any cosmetic surgery done, but the internet isn’t convinced



Weibo, the Chinese microblogging site, is full of people of all walks of life, just like Facebook or Twitter, we suppose. Everyone from your average Joes to 15-year-olds with more plastic surgery than Hollywood can get together, share pictures, and argue ad nauseam. The last Weibo user we saw with a ton of work done certainly hit a nerve with Internet users across the world, though she apparently did not give a crap what we thought. And good for her! Listening to the haters is a sure way to ruin a good day.

But now, a new angular face has appeared on the scene, and it looks like he’s not bowing to the Weibo hate either. Though we’re not sure his “deny, deny, deny” tactic is going to work out quite as well as he’s hoping.

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You Don’t Need A Digital Strategy, You Need A Digitally Transformed Company

Not a role for one person or department, but for the whole company to embrace if they want to stay relevant and be successful.


Editor’s note:Tom Goodwin is senior vice president of strategy and innovation at Havas Media.

In 2015 it seems foolish to have a digital or mobile strategy, you just need a business strategy for the modern world. Whether it’s Uber reinventing the transportation business, Instagram changing the nature of photography or Netflix disrupting video content, what binds these companies is they brought digital thinking to the very heart of their companies, not just bolted it onto the side.

From Tesla to Instacart, Hotel Tonight to Twitter, BuzzFeed to WhatsApp, every high-growth, high-profit, high-value unicorn was constructed with one thing in mind: the modern world.

These are companies founded in a world of new behaviors, inspired by new technology and liberated by new market dynamics. They have ignored all existing companies in their marketplace, they’ve been propelled into rapid growth unencumbered by the same elements, assets, knowledge, learned behavior…

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