Apple Just Took a Swipe at Google With This New Feature

Looks like online ads are not the way to go to promote your business. There needs to be subtler strategy.

TIME

Apple is setting itself up for a confrontation with Google over its talked-about ad blocking feature that is set to be introduced in its latest mobile operating system.

Apple’s latest iOS 9 will allow third-party developers to introduce apps that will enable ad blocking on Safari, its mobile browser. If millions of Apple’s mobile users utilize this for a faster browsing experience, the move could disrupt a growing $70 billion mobile-marketing business, according to a report in The Wall Street Journal.

This cripples revenue for publishers and tech firms that are already facing losses from present-day ad blocking. A study by Adobe and PageFair shows ad-blocking extensions in desktop web browsers result in $22 billion in lost revenue to the websites that host ads.

Any form of ad blocking on mobile devices will hit Google especially hard. A Goldman Sachs report estimated that the company earned around $12 billion…

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Brands are using social media more than ever, and users are ignoring them more than ever

People on social media want a real connection so it’s not surprising that ads are being ignored.

Fortune

In recent months, it feels like the advertising world’s worst fears have erupted into a full-blown panic. Use of ad blockers is running rampant (last week, Howard Stern introduced ad blockers to a whole new mainstream audience). Click fraud is even more rampant. Fears of cord cutting have finally begun to affect media stocks. And the ad money simply isn’t following the readers to mobile devices.

Social media has positioned itself as the savior to these problems, because ads on Facebook, Twitter, Instagram and Pinterest mimic the activity that regular users are already doing – they just happen to be sponsored. The ads are meant to fit in organically, and so people engage with them more. More importantly, brands pay more for that engagement.

But a new study shows that, ten years into the social media phenomenon, the noise has increased, but engagement has decreased.

According to Forrester…

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