Apple Just Took a Swipe at Google With This New Feature

Looks like online ads are not the way to go to promote your business. There needs to be subtler strategy.

TIME

Apple is setting itself up for a confrontation with Google over its talked-about ad blocking feature that is set to be introduced in its latest mobile operating system.

Apple’s latest iOS 9 will allow third-party developers to introduce apps that will enable ad blocking on Safari, its mobile browser. If millions of Apple’s mobile users utilize this for a faster browsing experience, the move could disrupt a growing $70 billion mobile-marketing business, according to a report in The Wall Street Journal.

This cripples revenue for publishers and tech firms that are already facing losses from present-day ad blocking. A study by Adobe and PageFair shows ad-blocking extensions in desktop web browsers result in $22 billion in lost revenue to the websites that host ads.

Any form of ad blocking on mobile devices will hit Google especially hard. A Goldman Sachs report estimated that the company earned around $12 billion…

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