I have learned that no project or opportunity is too small if it provides access to a great client. I once found myself in search of a special ashtray that a new client had specified—hardly the design project I had envisioned, but it eventually led to a number of more challenging and fulfilling assignments.
Any opportunity to work with a new client provides a window for you to get to know them and for them to learn more about you. Forge a relationship and demonstrate your abilities while working with your client, and keep the door open for future opportunities. By doing small projects well, you will be first in line for consideration when larger projects arise.
We grow our business by helping clients grow their business. Great clients provide us with opportunities such as developing new products or services, or expanding into new locations. They will take you with…
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