India-Based Artists Beautify Mumbai Cabs For The Taxi Fabric Project

FIGHT BOREDOM, SPREAD HAPPINESS

following a wildly successful kickstarter campaign, the team behind the taxi fabric project is turning their dream of beautifying transportation through design into a reality. as one of the most convenient forms of transport, taxi cars have become a significant social and cultural aspect of daily life in mumbai. while drivers maintain great efforts in making sure their service stands out from the many competitors, very little attention is paid towards the cars’ aesthetic appearance.

design — as a job or studied at school — is unfortunately not widely recognized in india’ the taxi fabric team explain. ‘older generations don’t understand it. design to them just performs a function. many people don’t know that design can create a real impact. with so few spaces for young people to show off their skills, it’s hard to change that perception.’

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