Target’s Decision to Remove Gender-Based Signs Is Just the Start

TIME

Target announced on Friday that it will remove gendered labeling from many of its aisles. Some are calling this a bold move. I’m wondering why.

Since my daughters were little tots, they’ve gravitated toward building blocks, science kits, and bows-and-arrows. We hardly ever saw them with a doll in hand. In fact, now 7, they received Barbies at their recent birthday party. By the time we made it home, one of the toys was missing her leg. “She seemed so bendy,” my daughter exclaimed. “I thought her legs were supposed to do that.” Far from demure, gentle spirits, the twins often wrestle in the yard, after digging for worms, of course.

But they also love princesses. They’ll dress up in my fanciest clothes and don lip gloss, and blush and braid each other’s hair. They’ll act out scenes from Princess Sofia and spend hours meticulously placing beads on a…

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