The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question: What’s the best way to network? is written by Ulrik Bo Larsen, CEO and founder of Falcon Social.
In my opinion, networking can be a bit of a disingenuous process. People tend to want to network with you for what you can give them: introductions to the right people or organizations. That said, making the right connections is an important part of business and in a way, a necessary evil. My advice may sound counterculture, but I believe that when you take the right approach to networking you’ll stand out from the crowd and reap the benefits. Here are a few ways I like to think about networking:
Focus on what you can give
When you’re trying…
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