Why you absolutely need creative employees

Fortune

MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: How do you encourage creative thinking within your organization? is written by Nancy Brown, CEO of the American Heart Association.

Most people are far more creative than they give themselves credit for. In my experience, if people are given the time and opportunity to express themselves, the ideas and insights they put forward are truly eye-opening especially if it’s a topic they’re passionate about. There’s not a day that goes by when I don’t stop at some point and say to myself: “I wish I’d thought of that.” Whether it’s at a meeting, during a phone call or in a casual conversation while walking to the parking garage, someone will say something to me that casts fresh light on the way we’re doing things.

However, creative…

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