The real reason the Bugaboo bikini ad failed

Fortune

Earlier this week Bugaboo sparked an outcry among mothers when it posted a photo of the very-fit supermodel Ymre Stiekema, running behind a stroller in a bikini. Was this an error in judgment deserving of the vitriol comments left on Bugaboo’s Facebook page? Bugaboo has inadvertently tapped into the ongoing issue women face surrounding weight and body image.

As a mother, I’m not offended by the photo, but I can understand why others are. My oldest daughter is six, and just this year I felt brave enough to wear a bikini again. I only found this courage after I saw a cartoon on Facebook [fortune-stock symbol=”FB”] with pictures of different types of women all wearing the same two-piece suit. It said, “How to wear a bikini: put a bikini on your body.”

Although my genetic makeup usually puts me on the thinner side of the weight scale…

View original post 687 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s