Well, that was fast: just months after it began testing an all-day breakfast menu in some markets in April, McDonald’s is eyeing October to roll out the option nationwide.
The Wall Street Journalhas the details on a memo McDonald’s [fortune-stock symbol=”MCD”] sent on Tuesday to all U.S. employees and franchisees that alerted them to be ready. The memo was sent by LeAnn Richards, a franchisee in Tucson who led a task-force studying the success of all-day breakfast. (The result: people love it.) McDonald’s began the testing in San Diego in April, then quickly expanded to 12 locations in Mississippi, then to stores in Nashville.
McDonald’s has been struggling for more than two years, with Q1 2015 earnings, down for the sixth consecutive quarter. That was in April, two months after it fired CEO Don Thompson. (The company’s financial woes were chronicled in a December 2014 Fortune cover story.)
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