It’s been a bit of a rough year for the kingpins of Japanese cuteness over at Sanrio Co. The mega-hit Frozen has been taking up a sizable share of the merchandising market regularly occupied by their geometric kitties and bunnies causing overseas income to slide by as much as 14.5 percent compared to the previous year.
Hello Kitty fans needn’t worry, however. That’s hardly enough to put the company in jeopardy, but it is causing Miss Kitty to unsheathe her claws and go on the attack. If movies like Frozen are going to cut in on Sanrio’s turf, well then, Sanrio will just have to return the favor.
So get ready, because the Hello Kitty movie is already in the works!
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