Transgender is yesterday’s news: How companies are grappling with the ‘no gender’ society


With Bruce Jenner’s transition to Caitlyn, transgender issues have become front and center in the mainstream cultural conversation. But among many young people, there is a much bigger conversation going on about gender. The whole notion of “binary” — female and male — gender norms is being seen as limiting, and unnecessary.

At elite liberal arts colleges like Vassar and Wesleyan, students have earnest conversations about gender being a “social construct,” and bathrooms are “gender neutral,” not co-ed. Some young people are defining their identity as “gender fluid” – as have “Orange is the New Black” star Ruby Rose and pop singer Miley Cyrus. (People who are gender fluid may feel their gender identity is neither male nor female or switches back and forth between male and female.) The University of Vermont validated a third, gender neutral option and allows students to choose a new first name, regardless…

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