LEGO Investing $150M To Develop Sustainable Non-Plastic Materials For Brick-Making

Consumerist

(JeepersMedia) (JeepersMedia) Last year, LEGO made 60 million blocks out of the same plastic material the Danish company has been using since 1963. But the bricks of our childhood could one day be of a different substance, as LEGO has plans to spend a bunch of money figuring out how to develop new sustainable materials to replace plastic.

The toy company says it’ll invest 1 billion Danish Krone — about $150 million — over the next 15 years as part of a program to develop a new sustainable material to take the place of plastic. NBC News notes this is a particularly strong, resilient plastic known as acrylonitrile butadiene styrene (good fact to trot out for your next cocktail party).

This is all part of the company’s “continued ambition to leave a positive impact on the planet, which future generations will inherit,” Lego Group owner Kjeld Kirk Kristiansen said…

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