Bloomberg has to decide what it wants to be when it grows up


You might think it would be easy being Bloomberg—either the company or its eponymous founder, Michael Bloomberg. The former is a $9-billion data and media business that has enough staff and money to make every other media company vibrate with envy, while the latter is the well-respected former mayor of New York City and a mogul in every sense of the word. But there is an identity crisis festering at the heart of the company, despite its success, and that’s something its founder will eventually have to deal with.

A recent article by Politico outlines some of the aspects of this identity crisis, including some of the significant departures that have taken place at the media giant since Bloomberg returned. Former CEO Dan Doctoroff willingly gave up his spot to the man he refers to as “God,” and Matt Winkler—the architect of the legendary “Bloomberg Way,” a cult-like approach to…

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