Reuters survey has good news and bad news for media, but mostly bad


Every year, the Reuters Institute for News puts together a global survey of news-consumption habits and behavior around the world, and the new one was just released. The report often serves as a kind of wake-up call for traditional media companies about how their audiences (or potential audiences) are changing, and the latest version is no exception.

As usual, the response to the study will be somewhere between fear and excitement, depending on who is reading it: If they work at a media outlet that is focused on mobile, social and online then they will probably be excited or enthusiastic. Anyone else is likely to feel a creeping sense of dread.

Among the bright spots in the report is the fact that people are consuming plenty of news. But it’s not coming from the usual places, and the vast majority of users don’t pay for it—and most say they probably…

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